0. Executive Summary
Judgment axis | Key judgment |
| Item Identity | Fragaria × ananassa-centered commercially grown strawberry hybrid group |
| Key role | Fresh Fruit · Premium · Gift · School Meals · Export · Fresh-cut · Puree · Frozen · Jam · Confectionery · PB Ingredients |
| Harvesting principle | Evaluate variety, color intensity, hardness, sugar content, acidity, harvest time, shipping distance, and buyer's intended use together. |
| Product separation | Separation of Fresh Fruit, Export, Food Service, Processing, Fresh-cut, Frozen, Purée, Jam, and Dry Products |
| Separation of similar items | Wild strawberries, mountain strawberries, raspberries, and blackberries are separate Plant Entities |
| Domestic statistics | Confirmed by official statistical system, the nationwide cultivated area in 2024 is approximately 5,612 hectares and the production volume is approximately 155,000 tons. |
| breed structure | While Seolhyang is the main product, it is necessary to separate products by variety, such as Geumshil, Maehyang, Jukhyang, and Kingsberry. |
| production core | Seedling cultivation, planting, flower bud differentiation, flowering, fruit setting, fruit enlargement, continuous harvesting |
| Quality Core | Size, color, sugar content, acidity, hardness, deformity, bruising, mold, harvest date |
| Post-harvest key | Immediate sorting, pre-cooling, packaging, cold chain distribution, and shock minimization |
| Supply and demand risk | Seedling cultivation during high temperatures, pests and diseases, heating costs, labor, concentrated harvesting, storability, and price fluctuations |
| Key exports | Variety · Hardness · Packaging · Pre-cooling · Cold-chain · Air/Sea Transport · Quarantine |
| Operating Principles | Nursery–Cultivar–Production–Harvest Lot–Quality–Buyer |
| Final goal | Supply capacity is evaluated based on product acceptance rate, export suitability rate, Buyer Accepted Quantity, and repurchase rate rather than production volume. |
Based on national statistics , the 2023 strawberry production was 159,475 tons with a cultivated area of approximately 5,600 hectares . KOSIS's fruit and vegetable production statistics provide strawberry area and production figures up to 2024. Data for 2024 is confirmed to be approximately 5,612 hectares and 155,000 tons . The reference statistic is the National Data Center's "Crop Production Survey." ( Rural Development Administration )
1. Plant Identity & Product Master
Plant Identity
Basic fields | Strawberry registration standards |
| Korean name | strawberry |
| English name | Strawberry |
| Representative scientific name | Fragaria × ananassa (Duchesne ex Weston) Duchesne ex Rozier |
| Taxonomy Status | Accepted Hybrid |
| Hybrid Formula | Fragaria chiloensis × Fragaria virginiana |
| classification | Rosaceae · Fragaria |
| plant type | perennial herb |
| Edible parts | Fruit including mature receptacles and surface achenes |
| Non-edible · Separate management | Calf, stalk, diseased fruit, decaying fruit |
| Major harvesting stages | Green, White, Partial Coloration, Ready for Shipment, Fully Ripened, Overripe |
| Basic product form | Whole Fresh·Premium·Export·Fresh-cut·Frozen·Purée·Jam·Juice·Dried·Powder |
| Basic processing stage | Sorting → Pre-cooling → Washing/Tip removal → Cutting → Freezing/Pureing/Heating/Concentrating/Drying |
| Basic use | Raw Food · Gifts · School Meals · Cafes · Confectionery · Desserts · HMR · PB · Exports |
| Similarity Principle | Separated from wild strawberries, raspberries, blackberries, and other Fragaria species |
Product Master
Product ID | Product type | Key Management Standards |
| STR-P01 | Mother Plant | Variety, original seedling, health |
| STR-P02 | Runner Plant | Momju/Runner occurrence date |
| STR-P03 | Daughter Plant | Seedlings and seedling growth days |
| STR-P04 | Plug/Tray Seedling | Variety, seedling age, root zone |
| STR-P05 | Certified Nursery Lot | Variety, propagation history, and disease inspection |
| STR-P06 | Seolhyang Fresh | Variety, Coloration, Hardness |
| STR-P07 | Gold thread Fresh | Variety, Hardness, Sugar Content |
| STR-P08 | Maehyang Fresh | Variety and Export Suitability |
| STR-P09 | Jukhyang Fresh | Variety, Aroma, Sweetness |
| STR-P10 | Kingsberry Fresh | Large fruit, size, and appearance |
| STR-P11 | Other domestic varieties | Independent registration by variety |
| STR-P12 | Premium Fresh | Size, sweetness, and appearance |
| STR-P13 | Gift Grade | Uniformity, large size, packaging |
| STR-P14 | Retail Fresh | Size, Color, Safety |
| STR-P15 | Export Fresh | Hardness, Variety, Packaging, Cold-chain |
| STR-P16 | School Meal Grade | Safety, Standards, Delivery Time |
| STR-P17 | Foodservice Grade | Size, ripeness, delivery cycle |
| STR-P18 | Café/Dessert Grade | Sweetness, color, aroma |
| STR-P19 | Processing Grade | Internal soundness and processing suitability |
| STR-P20 | Washed Strawberry | Cleaning and microorganisms |
| STR-P21 | Hulled Strawberry | Stem removal · Microorganisms |
| STR-P22 | Fresh-cut Strawberry | Cutting · Refrigeration · Shelf-life |
| STR-P23 | Frozen Whole | Freeze-thaw quality |
| STR-P24 | Frozen Cut | Cutting specifications · Freezing |
| STR-P25 | IQF Strawberry | Individual Quick Freezing Batch |
| STR-P26 | Strawberry Purée | Brix · Viscosity · Color |
| STR-P27 | Strawberry Pulp | flesh ratio |
| STR-P28 | Strawberry Juice Raw | Brix · Acidity |
| STR-P29 | Strawberry Jam Raw | Variety, Sweetness, Color |
| STR-P30 | Strawberry Jam | Formula · Heated Batch |
| STR-P31 | Freeze-dried Strawberry | Moisture, color, shape |
| STR-P32 | Dried Strawberry | Moisture and color |
| STR-P33 | Strawberry Powder | Moisture content and particle size |
| STR-P34 | PB·OEM Finished Product | Raw Material Lot · Manufacturing Batch |
2. Product Classification & Use Segmentation
Classification criteria | Subdivision type | Management principles |
| Plant classification | Fragaria × ananassa | Hybrid Master |
| varieties | Seolhyang, Geumsil, Maehyang, Jukhyang, Kingsberry, etc. | Cultivar Entity |
| Mother stage | Mother Plant | Nursery |
| Seedling type | Runner·Daughter·Plug | Nursery Product |
| Myoryeong | Seedling days | Production Quality |
| cultivation method | Soil cultivation, elevated cultivation, hydroponics, and vertical cultivation | Production |
| Cultivation method | Accelerated, semi-accelerated, etc. | Crop Cycle |
| art supply store | 1st room · 2nd room · follow-up room | Runtime |
| Harvesting stage | Partial discoloration, shipping ripeness, full ripeness | Product Separation |
| Fruit size | Weight, Diameter, Grade | Buyer Spec |
| Coloration | By variety | Harvest Quality |
| hardness | Fresh fruit and export key | Quality |
| Brix | Quality and processing | Buyer Spec |
| Sando | Fresh fruit and processed fruit | Quality |
| Distribution methods | Tray · Pack · Gift · Export | Logistics |
| Processing form | Frozen·Purée·Jam·Juice·Dry | Processing |
| Final use | Retail, Food Service, Cafe, Confectionery, Export | Buyer |
| Transaction type | In-kind · Contract farming · Regular supply · Export · OEM · PB | Contract |
3. Production, Harvest & Post-harvest
step | Essential Dataset | Management purpose |
| Cultivation plan | Variety, Cultivation Type, Target Shipment Month | Production Plan |
| Wonwonmyo · Moju | Variety/Propagation Source | Nursery Master |
| Runner generation | Date of occurrence · Number | Nursery |
| Securing seedlings | Jamyo ID · Myoryeong | Traceability |
| Seedling cultivation | Days · Root zone · Number of leaves | Seedling Quality |
| Seedling environment | Temperature, humidity, light | Nursery Risk |
| Flower bud differentiation | Timing and environment | Flowering prediction |
| formula | Formal work density | Production Lot |
| survival | Growth and rhizosphere | Establishment |
| Leaf growth | Number of leaves, leaf length, crown diameter | Growth |
| Facility weather | Temperature, Humidity, Solar Radiation, CO₂ | Yield |
| Watering | Supply volume and drainage | Root-zone |
| Hydroponics and fertilization | EC·pH·prescription | Nutrition |
| pests | Occurrence and Control | Quality |
| flowering | Flowering date and number of flowers | Yield Forecast |
| pollination | Bees and pollination status | Regularity and rate |
| Fruit set | Fruit set | Yield |
| Excessive negligence | Size and weight | Harvest Forecast |
| coloring | Coloration | Harvest |
| Harvest judgment | Variety, Color, Hardness, Buyer | Product Branch |
| harvest | Harvest Lot | Traceability |
| On-site screening | Deformities, congestion, and lesions | Grade |
| Pre-cooling | Time and temperature | Shelf-life |
| Origin sorting | Size, coloration, and appearance | Product |
| packaging | Tray·Pack·Cushion | Damage Control |
| Refrigerated storage | Temperature and period | Freshness |
| shipment | Buyer · Delivery Date | Logistics |
| purifying | Processing · Fresh-cut | Safety |
| Remove stem | Processing | Yield |
| cutting | Fresh-cut | Convenience |
| freezing | Whole Cut IQF | Frozen |
| Puree | Purée/Pulp | Ingredient |
| Heat concentration | Jam | Finished Product |
| dry | Hot air, freeze-drying, etc. | Dry Product |
| smash | Powder | Ingredient |
| export packaging | Export Pack | Trade |
| Quarantine and Shipment | Country-specific requirements | Export |
| Air and sea transport | Time and temperature | Buyer Quality |
4. Quality Specification & Lot Management
Quality items | Raw materials and fresh fruit | Pre-treated products | processed goods | finished product | Public rating |
| Hybrid Taxon | essential | succession | succession | tracking | Public |
| varieties | essential | succession | succession | Display/Track | Public |
| Mother Plant/Seedling Lot | tracking | succession | tracking | - | Verified |
| cultivation method | essential | succession | tracking | - | Member |
| production farms | tracking | succession | tracking | - | Verified |
| Production Block | essential | succession | tracking | - | Verified |
| Harvest Lot | essential | succession | succession | tracking | Verified/NDA |
| Harvest day | essential | succession | tracking | tracking | Verified |
| art supply store | If necessary | succession | - | - | Verified |
| weight | core | Batch | Input | By product | Member |
| size | core | Cutting specifications | - | - | Member |
| shape | Orthopedics and deformities | Selection | - | - | Member |
| Coloration | core | succession | Color quality | By product | Verified |
| Skin gloss | Fresh fruit | - | - | - | Member |
| hardness | core | Fresh-cut | Processing input | Spec | Verified |
| Brix | core | Input | core | Spec | Verified |
| Sando | If necessary | Input | core | Spec | Verified |
| incense | Variety · Ripening | Input | Product | Spec | Member/Verified |
| tap state | core | eliminate | - | - | Member |
| Pressure | core | Exclusion/Branch | - | - | Verified |
| wound | core | Exclusion/Branch | - | - | Verified |
| deformity and | Grade separation | Processing judgment | - | - | Member |
| Gray mold | exception | exception | Food conversion ban | - | Verified |
| powdery mildew | test | Exclusion/Branch | - | - | Verified |
| corruption | exception | exception | Food conversion ban | - | Verified |
| alien substance | test | purifying | Compliance with standards | Compliance with standards | Verified |
| pesticide residues | core | succession | Compliance with standards | Compliance with standards | Verified/NDA |
| microorganism | If necessary | Fresh-cut key | Purée/Jam | Compliance with standards | Verified/NDA |
| Pre-cooling | Essential Management | succession | - | - | Verified |
| refrigeration conditions | core | core | By product | By product | Verified/NDA |
| Packaging pressure | core | Fresh-cut | - | - | Verified |
| Fresh Grade Rate | core | - | - | - | NDA |
| Export Grade Rate | Export Lot | - | - | - | NDA |
| Stem removal Yield | - | core | Input | cost | NDA |
| Purée Yield | - | - | core | cost | NDA |
| Frozen Yield | - | - | core | cost | NDA |
| Jam Yield | - | - | core | cost | NDA |
| Dry Yield | - | - | core | cost | NDA |
| packaging | Fresh Pack | Fresh-cut | Processed | Final | Member |
| Expiration date | The relevant city | The relevant city | processed goods | mark | Member |
| Returns and Claims | record | record | record | record | NDA |
| Repurchase | connection | connection | connection | connection | NDA |
Lot Master Required Field
Lot ID · Item/Product Type · Scientific Name · Variety · Mother Plant ID · Nursery Lot · Seedling Days · Cultivation Type · Cultivation Method · Origin/Farm · Production Block · Planting Date · Flower Bud Differentiation · Flowering Date · Flower Cluster · Pollination/Fruit Set · Harvest Date · Harvest Cycle · Weight/Size/Grade · Color · Hardness · Brix · Acidity · Aroma · Stem Condition · Deformity/Burning/Wound · Pests and Diseases · Pesticide Usage History · Pesticide Residue/Microorganism Report · Pre-cooling Start/End · Storage Temperature · Raw Material Lot · Washing/Stem Removal/Cutting/Freezing/Purée/Jam/Drying History · Export Packaging/Quarantine/Transport History · Packaging Date · Best Before Date · Shipper · Returns/Claims · Repurchase
5. Korea Market & Demand Structure
Customers | Purchase criteria | Cooperation opportunities |
| Seedling farm | Breed, Mother Plant, Age | Nursery RFQ |
| production farms | Variety and seedling quality | Contract Tomb |
| Nonghyup and Gongseonhoe | Variety, Size, Coloration | Joint screening |
| Production area distribution center | Hardness, Quality, Packaging | APC |
| wholesale market | Variety, Grade, Shipment Date | Wholesale |
| large marts | Size, sweetness, and appearance | Retail |
| Department Store · Premium | Large fruit, fragrance, packaging | Premium |
| online | Variety, Size, Shipping Durability | D2C |
| School and public meals | Safety and Standards | Regular supply |
| Hotels and Restaurants | Size, ripeness, variety | Foodservice |
| cafe | Sweetness, aroma, color | Beverage |
| Bakery | Size · Color · Fresh-cut | Bakery |
| Dessert company | Large fruit, scent, color | Specialty |
| Cake company | Size, Hardness, Color | Seasonal B2B |
| Refrigeration company | Non-standard Health & Brix | Frozen |
| Jam manufacturer | Brix, acidity, color | Processing |
| Puree companies | Color, scent, and yield | Ingredient |
| Freeze-drying companies | Size · Sweetness · Dry Yield | Dry |
| PB·OEM | Frozen·Purée·Jam·Dry | Product Development |
| exporters | Variety, Hardness, Packaging, Quarantine | Export RFQ |
| Research Institute | Variety · Seedling · Environment · After harvest | PRP |
6. Trade & Supply-chain Intelligence
step | Key variables | Operational judgment |
| Mother plants and seedlings | Variety · Healthy Seedling | Supply Base |
| formula | Production type · Official date | Production forecast |
| Growth | Environment and pests | Yield |
| Flowering and fruit setting | Flower buds and moisture | Production Forecast |
| harvest | Variety, Coloration, Hardness | Product Branch |
| On-site screening | Size, compression, and deformity | Grade |
| Pre-cooling | Time and temperature | Shelf-life |
| Public shipping and packaging | Specifications by Buyer | Market |
| refrigerated distribution | Temperature and vibration | Logistics |
| Domestic sales | Retail, Food Service, and Dining Out | Demand |
| Export selection | Variety, Hardness, Grade | Export |
| export packaging | cushioning and functional packaging | Quality |
| Quarantine | Country-specific requirements | Market Access |
| air transport | Time · Cost | Premium Export |
| maritime transport | Long-distance preservation | Export AX |
| Fresh-cut | Hardness and microorganisms | Convenience |
| Frozen Puree | Processed raw materials | Recovery |
| RFQ | Cultivar·Grade·Delivery | Match |
| Repurchase | Quality · Claim · Delivery Time | Repeat trading |
The 2025 strawberry export status was registered on Nongsaroo in May 2026, and data for 2024 and 2023 is also being continuously managed. MarketHub inputs the relevant raw export data into the Trade Dataset after verifying the country, quantity, value, and unit. ( Nongsaroo )
The Rural Development Administration explains that research on functional packaging and customized transport container technologies is necessary to enhance the export competitiveness of domestic strawberries. This serves as evidence that post-harvest cold-chain performance and packaging performance are just as important as the production stage in strawberry exports. ( Nongsaroo )
HS·Trade Management
Product | HS Operating Principles |
| Fresh strawberries | Check current detailed codes within HS/HSK Chapter 0810 |
| frozen strawberries | Check current HSK status for Class 0811 |
| dried strawberries | Check dryness and preparation status |
| Strawberry Purée | Classified according to whether processing or additives are used |
| Strawberry Jam | Check three times regarding Jam/Jelly/Purée |
| Strawberry Juice | Check Juice three times |
| Freeze-dried Strawberry | Check manufacturing status and presence of additives |
| Strawberry Powder | Check grinding and additive status |
| strawberry seedlings | Live Plant Verification and Quarantine |
7. Processing, By-products & PRP Intelligence
Products and processes | Key conditions | RFQ conversion |
| Premium Fresh | Cultivar·Size·Brix | Premium |
| Gift Grade | Large size, uniformity, packaging | Gift |
| Export Fresh | Hardness · Color · Shelf-life | Export |
| Retail Fresh | Size and coloration | Retail |
| School Meal | Safety and Standards | Institutional |
| Café Grade | Color, Scent, Brix | Beverage |
| Bakery Grade | Size and hardness | Bakery |
| Processing Grade | Internal soundness | Processor |
| Washed Strawberry | Cleaning and microorganisms | Fresh-cut |
| Hulled Fruit | Stem Removal · Yield | Processing |
| Fresh-cut | Cutting · Microorganisms | HMR |
| Frozen Whole | ripening/freezing | Frozen |
| IQF | Individual freezing and shape retention | B2B |
| Frozen Cut | Cutting specifications | Bakery |
| Purée | Brix, color, viscosity | Ingredient |
| Pulp | flesh ratio | Beverage |
| Juice Raw | Brix Acid | Beverage |
| Jam Raw | Brix · Color · Acidity | Jam |
| Jam Finished | Formula · Heating | PB |
| Freeze-dried Whole/Slice | Color · Dry Yield | Snack |
| Dried | Moisture and color | Ingredient |
| Powder | Moisture content and particle size | Ingredient |
| Non-standard health and | No corruption · Internal soundness | Recovery |
| stems/processing residues | Pollution and generation amount | Compost/PRP |
| Corruption Department | Food supply chain exclusion | Waste and resource recovery |
For strawberries, varietal differences are important even in processed products. Since varieties preferred for fresh consumption are not necessarily optimal for freezing, jam, or puree, Cultivar × Processing Yield × Color/Aroma Stability is accumulated as a separate PRP.
The Rural Development Administration actually provides content on the use of strawberries in smoothies and jams as official agri-food content. This is used as the basis for the existence of processing pathways, but individual recipes are not used as industry standard processes. ( Nongsaroo )
PRP — Product Research Profile
PRP ID | Product Research Profile |
| PRP-STR-01 | Fragaria × ananassa Hybrid Taxonomy |
| PRP-STR-02 | Cultivar–Genetic/Phenotype Mapping |
| PRP-STR-03 | Mother Plant–Daughter Plant Quality |
| PRP-STR-04 | Nursery Age–Early Yield |
| PRP-STR-05 | Cultivar–Nursery Duration |
| PRP-STR-06 | Temperature–Flower-bud Differentiation |
| PRP-STR-07 | Cultivar–Flowering Date |
| PRP-STR-08 | Pollination–Fruit Shape |
| PRP-STR-09 | Flower Cluster–Yield |
| PRP-STR-10 | Cultivar–Fruit Size |
| PRP-STR-11 | Cultivar–Brix/Acid |
| PRP-STR-12 | Cultivar–Firmness |
| PRP-STR-13 | Color Stage–Harvest Timing |
| PRP-STR-14 | Harvest Timing–Shelf-life |
| PRP-STR-15 | Cultivar–Export Suitability |
| PRP-STR-16 | Package–Bruising Reduction |
| PRP-STR-17 | Cold-chain–Decay |
| PRP-STR-18 | Cultivar–Frozen/Purée/Jam Suitability |
| PRP-STR-19 | Off-grade Strawberry Recovery |
| PRP-STR-20 | Cultivar–Season–Quality–Buyer AI Match |
8. AX Transformation
first of all | Execution item | Performance indicators |
| 1 | Variety, Seedling Lot, Crop Type, Cultivation Area, and Harvest Date must be mandatory values | Input completion rate |
| 2 | Separation of Fresh·Export·Processing Products | Product identification rate |
| 3 | Linking seedling, environment, flowering, fruit setting, and harvest data | Runtime connection rate |
| 4 | Datafication of quality, certificates, pre-cooling, storage, and processing history | Lot completion rate |
| 5 | Seedling Farm – Production Farm – APC – Processor – Buyer Connection | Match rate |
| 6 | AI Grave Quality Assessment | Nursery Accuracy |
| 7 | AI measurement of leaf count, crown, and growth | Growth Error |
| 8 | AI Flower and Fruit Set Count | Yield Forecast |
| 9 | AI predicts fruit number and size | Production Error |
| 10 | AI Coloration Judgment | Harvest Accuracy |
| 11 | AI Deformity and Judgment | Grade Accuracy |
| 12 | AI lesion and fungal detection | Defect Detection |
| 13 | Yield prediction by variety | Yield Error |
| 14 | Daily and weekly shipment forecasts | Supply Accuracy |
| 15 | Demand forecasting for harvested power | Labor Forecast |
| 16 | Automatic video selection | Sorting Accuracy |
| 17 | Export Suitability Grade Prediction | Export Grade Rate |
| 18 | Shelf-life prediction | Reduction in waste rate |
| 19 | Cold-chain anomaly detection | Excursion Detection |
| 20 | Automatic sorting of processed raw materials | Recovery rate |
| 21 | Purée/Frozen/Dry Yield Prediction | Yield Error |
| 22 | Price and supply forecast | Forecast Error |
| 23 | AI Buyer Match | Sample approval rate |
| 24 | Finished Product → Nursery/Harvest Lot Traceback | Traceability rate |
| 25 | Buyer Evaluation → Feedback on Variety, Farm, and Harvest Conditions | Repurchase rate |
9. Industry Problem Bank
Problem group | Problem Definition | Required data |
| Breed bias | High proportion of specific varieties concentrates market and disease risks | Cultivar |
| Mixed variety names | Mixing commercial names, development names, and brands | Product |
| Lack of history for the original tomb | Seedling quality traceability limits | Nursery |
| High temperatures for seedling cultivation | Effects on seedling quality and flower bud differentiation | Temperature |
| Age variation | Difference in early yield and productivity | Nursery Age |
| Variation in planting time | Difference in harvest time | Planting |
| Flower bud differentiation anxiety | Shipment time prediction error | Phenology |
| Facility temperature deviation | Changes in growth, flowering, and quality | Climate |
| Heating costs | Winter production costs rise | Energy |
| Lack of light | Winter growth decline | Light |
| Excessive humidity | Fungal disease risk | Humidity |
| poor moisture | Malformations and development | Pollination |
| powdery mildew | Decline in product rate | Disease |
| Gray mold | Storage and distribution losses | Disease |
| pest | Deterioration of production and quality | Pest |
| pesticide residues | Safety and Export Risk | Residue |
| Variation in fruit set | Fluctuation in production volume | Fruit Set |
| Size deviation | Buyer Grade Discrepancy | Size |
| Coloration deviation | Harvest judgment error | Color |
| Brix deviation | Premium quality difference | Sugar |
| Hardness deviation | Difference in storage and exportability | Firmness |
| deformity and | Decline in product rate | Shape |
| Pressure | Packaging & Logistics Claim | Handling |
| Concentration of harvest labor | Labor shortages and rising costs | Labor |
| Concentration of harvest season | Price drop | Supply |
| Delayed pre-cooling | Reduce shelf life | Post-harvest |
| Packaging pressure | Negligence damage | Packaging |
| Breaking the cold chain | spoilage and quality degradation | Temperature |
| long-distance export transportation | Hardness and Corruption Risk | Export Logistics |
| Fresh-cut microorganisms | Ready-to-eat safety | Microbiology |
| Non-utilization of non-standard negligence | Loss of value | Processing |
| Processing yield deviation | Cost fluctuations | Yield |
| Dispersion of test reports | Buyer verification delay | Quality |
| Production Quantity–Contract Quantity Discrepancy | Delivery issues | Contract |
| Lot history interruption | Difficulty in tracing back from grave to negligence | Traceability |
| Repurchase not reflected | Lack of performance learning in varieties and farms | Repurchase |
10. Farmer RFQ & Collaboration Model
RFQ Type | Public Registration | Verify/NDA |
| Wonwonmyo · Moju | Variety/Propagation Type | Production Agency · Lot |
| Runner/Daughter Plant | Variety/Age | Seedling quality and unit price |
| Plug Seedling | Varieties and Standards | Facilities · Lot |
| Seolhyang fresh fruit | Variety, Region, Shipment Date | Farms, Volume, Price |
| Geumshil fresh fruit | Variety, Hardness, Shipping Time | Volume and Price |
| Maehyang fresh fruit | Variety · Export Use | Farms/Quantity |
| Kingsbury | Large · Premium | Grade · Price |
| Other varieties | Cultivar · Characteristics | Supplier |
| Premium Fresh | Size·Brix·Color | Grade · Actual Unit Price |
| Gift Grade | Large size and uniformity | Packaging · MOQ |
| Retail Fresh | Variety, Size, Ripening | Weekly volume |
| School and public meals | Safety and Standards | Report |
| Hotels and Restaurants | Variety, Size, Ripening | Regular supply |
| Café/Dessert | Brix, Color, Scent | Delivery cycle |
| Bakery | Size and hardness | Delivery Spec |
| Export Fresh | Variety, Hardness, Packaging | Country · Quarantine · Price |
| Regular export | Quantity per week | Contracts and Logistics |
| Frozen Raw | Variety · Ripening | Yield/Unit Price |
| IQF | Size · Freeze | COA·MOQ |
| Purée | Brix color | Yield · Sample |
| Jam Raw | Brix · Acidity | unit price |
| Freeze-dried | Size · Dry Yield | MOQ |
| Powder | Moisture content and particle size | COA |
| Non-standard health and | Internal soundness | Recovery |
| PB·OEM | Frozen·Purée·Jam·Dry | Formula·MOQ |
| local specialties | Origin/Variety | Contract supply |
| Technology demonstration | AI Sorting · Vertical Cultivation · Smart Farm | Dataset |
| Research cooperation | Seedling cultivation, varieties, storage, and export | PRP |
11. RFQ Request First
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version History
Version | Main contents | situation |
| v1.0 | Plant Identity · Hybrid Taxonomy · Variety · Seedling · Greenhouse Cultivation · Production Statistics · Harvest · Pre-cooling · Fresh · Export · Frozen · Purée · Jam · Dry · RFQ Basic Structure | complete |
| v1.1 | 2025 Production Statistics · Production by Region · 2025/26 Variety Composition · Current HSK · Export Volume · Exports by Country · Verification of Quarantine Raw Data | expected |
| v2.0 | Mother plant, seedling age, flower bud, flower cluster, environment, coloring, Brix, acidity, hardness, pre-cooling, cold-chain, export grade, processing yield segmentation | expected |
| v3.0 | Seedling Farmers – Production Farms – Cooperatives/APCs – Processing Companies – Exporters – Domestic/Overseas Buyers – Verified Container Combination | expected |
