0. Executive Summary
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Judgment axis

Key judgment

Item IdentityAquatic grains of the genus Zizania in the family Poaceae. The key species in the North American edible seed market is Zizania palustris L.
Key roleFood ingredients for whole grains, mixed grains, soups, salads, HMR, dining out, and premium private brands
Harvesting principleSeparate the natural water harvesting type and the artificially created submerged paddy cultivation type, and harvest mature seeds.
Product separationImmediately after harvest, separate the seeds, curing grain, cracked grain, hulled grain, sorted grain, and finished product for cooking.
Separation of similar itemsSeparate Oryza sativa from rice, and manage Z. palustris, Z. aquatica, Z. latifolia, etc. by species.
Domestic statisticsOfficial national statistics on exclusive production and cultivation area of ​​wild rice in Korea: To be entered after verification of official raw data.
Supply and demand riskPotential for import dependence, mixing of species and origins, mixing of naturally harvested and cultivated types, chipping and drying quality, moisture, damage, price, exchange rate, and transportation risks
Operating PrinciplesSpecies–Source Type–Harvest Lot–Processing Lot–Import Lot–Buyer RFQ Connection
Final goalConnecting North American Producers/Exporters–Importers–Processors/Distributors–Foodservice/PB Buyers to Traceability and Repurchase

The USDA ARS describes Northern wild rice as an aquatic grass native to North America , explaining that it is cultivated in artificially created flooded fields in Minnesota, USA, and harvested in natural bodies of water such as lakes and rivers in Manitoba, Canada. Therefore, MarketHub must list Wild Harvest and Cultivated Paddy as separate Source Types. ( ARS )

A study listed in FAO AGRIS also explains that Zizania palustris is an aquatic grass that grows naturally in lakes and gentle streams in North America and has been used as a edible grain. ( Agris )

1. Plant Identity & Product Master

Plant Identity

Basic fields

Wild Rice Registration Standards

Korean namewild rice
English nameWild rice / Northern wild rice
Representative scientific nameZizania palustris L.
classificationPoaceae · Zizania
Edible partsMature seeds
Non-edible · Separate managementLeaves, stems, roots, rice husks, processing by-products
Major harvesting stagesMature edible seeds / Seeds for planting
Basic product formHarvested Grains · Raw Grains Before Fragmentation · Fragmented Grains · Fragmented Grains · Selected Grains · Cooking Products
Basic processing stageHarvesting → Curing → Flapping → Shelling → Sorting → Grading → Packaging → Cooking/Productization
Basic useWhole grains · Mixed grains · Salad · Soup · Pilaf · HMR · Dining out · PB
Principle of similar itemsCommon rice (Oryza sativa), Z. aquatica, Z. latifolia, etc. are separate entities

A recent USDA study on Northern wild rice identifies Zizania palustris as an aquatic Poaceae species endemic to North America and a crop that produces edible seeds. ( ARS )

Product Master

Product ID

Product type

Key Management Standards

WRI-P01Wild rice seeds immediately after harvestSpecies · Origin · Harvest Date · Moisture · Source Type
WRI-P02Wild RiceNatural waters · Extraction entity · Species · Lot
WRI-P03Cultivated Paddy Wild RiceFarm · Variety · Cultivation Field · Harvest Lot
WRI-P04Curing ingredientsAging · Storage Time · Moisture · Lot
WRI-P05Paching Wild RiceHeat treatment conditions, moisture, color, aroma
WRI-P06Wild RiceDescaling rate, breakage, and yield
WRI-P07Jeongseon Whole GrainWhole grains, foreign matter, uniformity
WRI-P08Broken Wild RiceCrushing rate, particle size, and uses
WRI-P09Wild Rice for Mixed GrainsMixing Ratio · Origin · Lot
WRI-P10HMR cooking ingredientsImmersion, heating, cooking time, packaging
WRI-P11Soup and salad ingredientsCookability, Texture, Delivery Type
WRI-P12Ready-to-eat productsCooking, sterilization, packaging, and expiration date
WRI-P13Powder and processed raw materialsGrinding, particle size, and processing suitability
WRI-P14Wild Rice for SeedSpecies·Germination·Seed Lot
WRI-P15by-productRice husks, crushed materials, and sorted items
WRI-P16PB finished productsOrigin · Species · Blend · Manufacturing Lot
2. Product Classification & Use Segmentation

Classification criteria

Subdivision type

Management principles

Plant classificationZ. palustris / Z. aquatica / other ZizaniaPlant Entity by Species
Production typeNatural water sampling / Cultivation in flooded rice paddiesSource Type required
Seeds and varietiesNatural population / Cultivated varietySeed·Genetic Source connection
Harvesting stageEdible maturity / For seedsProduct Separation
Processing statusRaw, Curing, Patching, Dehulling, RefiningStep-by-step Lot creation
Particle formWhole / Broken / PowderBuyer Spec Separation
Final useWhole grains · Mixed grains · Soup · Salad · HMR · PBSeparation by RFQ
Transaction typeSpot Imports · Regular Procurement · Contracts · Private BankingActual Transaction NDA
originState · Region · Natural Waters/FarmTraceability
Culture and harvesting typesTraditional natural harvesting / Commercial cultivationMaintain Source Metadata without mixing

The USDA ARS verifies both natural water Northern wild rice and commercial paddy cultivation. Furthermore, as naturally grown wild rice has been treated as an important crop in Native American cultures, naturally harvested ingredients and industrially produced paddy ingredients are not combined under the same Source Type. ( ARS )

3. Production, Harvest & Post-harvest

step

Essential Dataset

Management purpose

Production planSpecies · Source Type · BuyerEstablishment of procurement structure
Seeds and natural populationsVariety · Group · Seed LotOrigin Management
Water body/pavementWater depth, water quality, soil, locationCultivation environment
sowingSowing Date · Seed LotCultivation-type production
Germination and rootingAppearance/Population Densityproduction stability
Water level managementWater depth, fluctuations, and drainageAquatic crop growth
Growth managementPlant height, tillering, headingHarvest forecasting
risingTemperature, Precipitation, WindHeading, Harvesting, Shattering
diseaseSymptoms, Pathogens, and ControlProduction stability
Pests and wildlifeType and extent of damageproduction loss
Maturity assessmentSeed maturation, moisture, and shatteringHarvest time
harvestDate · Method · LotHarvest Lot
Natural harvestWater area · Extraction method · LotSource Traceability
mechanical harvestingPackaging, Equipment, LossCultivation-type harvest
curingTime · Temperature · Humidity · LotRipening and preparation for processing
PachingHeat treatment conditionsAroma, Color, Shelf Life
peelingYield and Breakage Rateproduction of edible grains
JeongseonForeign object · Broken · WholeGrading
dryMoisture, temperature, timeStorage stability
SelectionParticles, color, appearanceBuyer Spec
saveTemperature, humidity, period, pestsQuality maintenance
packagingSpecifications/Datetrading unit
Cooking and processingImmersion, heating, and mixingHMR
shipmentBuyer · Lot · Delivery DateTransaction tracking

Northern wild rice is an aquatic annual grass that grows in both natural lakes and streams as well as in flooded cultivation areas. Therefore, instead of using the standard rice cultivation dataset as is, fields for water bodies, water levels, and natural harvesting/cultivation types must be added. ( ARS )

The USDA's 2025 study reported the first occurrence of disease caused by Bipolaris zeicola in Northern wild rice and explains that pathogen identification is important because various Bipolaris species can produce similar symptoms. Disease data is managed not merely at the level of 'leaf blight,' but, whenever possible, down to the pathogen level. ( ARS )

4. Quality Specification & Lot Management

Quality items

raw materials

Pre-treated products

processed goods

finished product

Public rating

SpeciesessentialsuccessionsuccessiontrackingPublic/Verified
Production typeWild/CultivatedsuccessiontrackingIf necessaryMember
Mountains, waters, and farmsessentialsuccessiontrackingCountry of origin labelingVerified
Producer/ExtractorIDsuccessiontracking-Verified
LotessentialnewnewManufacturing LotVerified/NDA
Harvest dayessentialsuccessionsuccessiontrackingVerified
appearancecheckSelectionProduct specificationsProduct StandardsMember
colorcheckKey points after PachingstandardBy productMember
incense-Confirm after PachingProduct specificationsBy productMember
moisturecorecoreBy productBy productVerified
Complete lipcheckSelectionWhole SpectrackingMember
Crushed granulesrecordGradingBroken ProductBy productMember
alien substancecheckcoretestCompliance with standardsVerified
Mixing of other grainscheckcoretrackingDisplay managementVerified
Byeonghaeripcheckeliminatetracking-Verified
moldtesttestBy productRelated standardsVerified/NDA
pesticide residuesWhen cultivation type is neededLinkageBy productRelated standardsVerified/NDA
microorganismBy product typePost-processing inspectionBy productFood standardsVerified/NDA
Pachin history-essentialsuccessiontrackingVerified/NDA
Heating history-essentialsuccessiontrackingVerified
Processing history-recordessentialessentialVerified/NDA
packagingRaw material packagingBy productProduct packagingFinal packagingMember
saveessentialessentialessentialProduct ConditionsVerified
Expiration dateThe relevant cityBy productBy productLabeling standardsMember
Shipment · Return · ClaimrecordrecordrecordrecordNDA
RepurchaseRFQ connectionconnectionconnectionBuyer ConnectionNDA

Lot Master Required Field

Lot ID · Item · Product Type · Species · Scientific Name · Naturally Harvested/Cultivated Type · Variety or Population · Country of Origin · Region · Water Area · Farm · Producer/Harvesting Entity · Seed/Source Lot · Water Level · Cultivation Environment · Sowing Date · Heading Date · Harvest Date · Quality Indicators · Moisture · Weight · Dimensions · Grade · Whole Grains · Cracked Grains · Appearance · Diseases · Wildlife Damage · Pesticide Usage Records · Pesticide Residue · Microbial Test Report · Curing · Punching · Shelling · Drying · Storage History · Raw Material Lot · Sorting · Processing History · Packaging Date · Best Before Date · Shipper · Returns · Claims · Repurchase

5. Korea Market & Demand Structure

Korean production

Domestic wild rice cultivation area:  To be entered after verification of official raw data
Domestic wild rice production volume: To be entered after verification of official raw data

In this v1.0 version, national statistics on nationwide production volume and cultivation area for edible seeds of Zizania palustris could not be verified in South Korea. Therefore, domestic online sales and import distribution cases are not substituted for Korean production statistics.

From the current perspective of MarketHub operations, it is appropriate to evaluate the economic feasibility of the domestic aquatic cultivation pilot separately while prioritizing the verification of the import-procurement-buyer market, rather than assuming it is a large-scale domestic production crop .

Customers

Purchase criteria

Cooperation opportunities

import grain companiesSpecies · Origin · Processing Status · PriceRegular procurement
Grain distributorWhole/Broken · Paching · PackagingB2B supply
Mixed grain manufacturerOrigin, particle size, and mixing ratioPremium Mixed Songs
HMR manufacturersCooking time, texture, and pretreatmentInstant rice and grain food
Soup makerCooking stability and particlesSoup Product
salad companiesCooking, Refrigeration, TextureReady-to-eat
food service companiesCookability · Regular supplyPremium Menu
Hotel & CateringQuality uniformity · Delivery timepremium ingredients
School and public mealsSafety, Price, CookabilityLimited Pilot after verification
PB·DistributionOrigin, Story, SpecificationsPremium PB
online food companiesSmall Packaging · Cooking InformationB2C
Food processing research institutePaching · Cooking · Texture · StoragePRP
Seed and Aquatic Crop Research InstituteAdaptability, Water Quality, Water LevelDomestic Pilot
Import and export companiesHS · Quarantine · Country of OriginProcurement Intelligence
6. Trade & Supply-chain Intelligence

step

Key variables

Operational judgment

natural production/cultivationCountry·Region·Source TypeSupply risk
Producer/Retrieved tissueSpecies · Lot · QualitySupplier Verification
Paching and processingProcess, Yield, GradeProduct Spec
exportersOrigin · Lot · MOQContract procurement
International shippingFreight · Lead-time · PackagingLanded Cost
Domestic customs clearanceHS, Quarantine, and Food RequirementsCompliance
Domestic storageMoisture, stock, pestsQuality maintenance
Repackaging and mixingBlending/Raw Material LotPB·HMR
Distribution and supplyDelivery Date/SpecificationsBuyer SLA
RFQ · RepurchaseQuality, Price, and Sales Performancerecurring procurement

Trade Management

Wild rice is botanically different from ordinary rice, and for customs clearance, the detailed item description in the actual current HSK must be checked. In this v1.0, the Korea Customs Service has not been able to officially confirm the current standalone tariff code for wild rice, so an HS Code is not arbitrarily assigned.

item

Operating Principles

HSInput later after official verification of the current HSK by the Korea Customs Service
Item DescriptionCheck for Wild rice / Zizania spp.
Regular riceOryza sativa and statistical separation
Natural harvesting and cultivation typeRetain Source Metadata after customs clearance
For seedsSeparate quarantine and item classification from edible grains
Powder/Mixed GrainSeparate HS review by processing status
instant foodFinished goods HS code separate
Import volumeSubsequent verification of official raw data by the Korea Customs Service
RevenueFurther verification
Major suppliersEnter after checking the detailed HS code
QuarantineQuarantine verification by raw grain and seed status
FTACheck Country of Origin, Tariff Code, and Rules of Origin
Customs clearance unit priceCompare only the same HS, product condition, and unit

Domestic wild rice import volume, import value, major supplier countries, and customs clearance unit price:  To be entered later after verification of official raw data from the Korea Customs Service.

The total import volume of ordinary rice or 'other grains' is not arbitrarily converted to the import volume of wild rice.

7. Processing, By-products & PRP Intelligence

Products and processes

Key conditions

RFQ conversion

Harvest fresh seed roomSpecies·Source·MoistureMountain Processor
Curing ingredientsChanges in time, moisture, and fermentationParching RFQ
PachinkokHeat treatment, color, scentfood ingredients
DetachmentWhole · Broken · YieldDistribution RFQ
Jeongseon Whole GrainUniformity, foreign matter, colorPremium Buyer
Broken GrainParticle size and ratioSoup · Processing
Mixed grainsMixing ratio · OriginPB
HMRCooking, Moisture, TextureMeal Product
Soup ingredientsCooking durability · particlesmanufacturing company
Salad ingredientsCooking, Cooling, StorageDining Out · HMR
Instant cookingHeat treatment and packagingRetail
powderParticle size and microorganismsfood processing
chaffGeneration process/contaminationReview of resource utilization
Crushing and sorting by-productsSafety and amount generatedFood and feed suitability verification
finished productLabeling, packaging, and expiration datePB·Retail

Utilization of by-products

Review Area:

Food processing · Feed · Compost · Biomaterials · Rice husk utilization · Waste reduction

However, the conversion of raw materials for food, functional, pharmaceutical, or cosmetic products shall be registered as a Product only when safety, relevant laws, and official research grounds have been confirmed.

PRP — Product Research Profile

PRP ID

Product Research Profile

PRP-WRI-01Z. palustris·Z. aquatica Species Identification
PRP-WRI-02Comparison of Naturally Harvested vs. Cultivated Raw Grain Quality
PRP-WRI-03Water Level/Environment–Growth–Quantity Relationship
PRP-WRI-04Heading/Maturation – Shattering – Harvest Loss
PRP-WRI-05Harvest Lot–Curing Condition
PRP-WRI-06Parching Conditions – Color, Aroma, Texture
PRP-WRI-07Dehulling & Refining – Whole Grain Yield
PRP-WRI-08Whole/Broken Buyer Spec
PRP-WRI-09Cooking time, moisture absorption, texture
PRP-WRI-10Mixed grain blend suitability
PRP-WRI-11Soup and HMR Processing Suitability
PRP-WRI-12Source Spec by North American Production Location
PRP-WRI-13Comparison of Supply Risks Between Natural Harvesting and Commercial Cultivation
PRP-WRI-14Pilot for Adaptability to Domestic Aquatic Cultivation
PRP-WRI-15Comparison of Domestic Pilot vs. Imported Landed Cost
PRP-WRI-16Utilization of by-products and rice husks
PRP-WRI-17Buyer Spec–Species–Source–Process AI Match
8. AX Transformation

first of all

Execution item

Performance indicators

1Species·Source Type·Origin·Harvest Date·Lot MandatoryRequired input rate
2Separation of Naturally Harvested and Cultivated ProductsSource identification rate
3Linking water level, weather, growth, and harvest dataProduction connection rate
4Data conversion of curing, patching, dehulling, and sorting historyProcess Traceability
5Producer/Exporter–Importer–Processor–Buyer RFQ ConnectionMatch rate
6Water level and weather-based growth predictionPrediction error
7Video AI Maturity/Descent Risk AssessmentJudgment accuracy
8Optical Whole/Broken SortingSelection accuracy
9Data conversion of Paching qualityReduced variation in color and scent
10Product yield predictionWhole Grain yield error
11Inventory/Import RuntimeInventory Renewal Rate
12Exchange Rate, Freight, and Procurement RiskLanded Cost Prediction Error
13Domestic Pilot – Import ArbitrageComparable Product Ratio
14AI Buyer MatchEffective recommendation rate
15TraceabilityRetail→Source Lot Traceability Rate
16Repurchase RuntimeRepurchase rate · Claim rate
9. Industry Problem Bank

Problem group

Problem Definition

Required data

Mistake for 'rice'Can be misclassified as the same plant as common rice.Taxonomy
Mixed SpeciesZ. palustris, Z. aquatica, etc. are traded as wild rice.Species
Confusion of Z. latifoliaRisk of mixing East Asian edible stem-type and North American seed-type ediblesScientific name · Edible parts
Mixed natural and cultivated typesSource differences based on production method not indicatedSource Type
Absence of Korean production statisticsThe actual scale of the domestic cultivation industry is unclear.National Statistics
dependence on importsImpact on supply, exchange rates, and logistics in the country of originTrade
Aquatic cultivation expertiseWater level, water quality, and field composition differ from ordinary grains.Water Dataset
diseaseEffects of pathogens such as BipolarisPathogen
wildlife damageImpact of birds and mammals on aquatic ecosystemsWildlife Loss
evasionHarvest loss of mature seedsMaturity·Loss
Harvest date variationThe difference between natural waters and redistribution fieldsHarvest
Paching deviationHeat treatment conditions determine color, aroma, and textureProcess
Descarburization rateWhole yield difference based on raw material and processInput–Output
Broken ratioProduct Grade · Buyer's Usage ImpactGrading
Jeongseon ImulManagement of foreign substances in raw materials harvested from natural watersCleaning
Storage moistureStorage stability · MoldMoisture
Buyer AwarenessLack of domestic purchasing standardsBuyer Spec
Cooking timeCooking characteristics different from regular riceCooking Dataset
HS verificationLimitation on calculating the volume of unilateral tradeCustoms
Origin TraceabilityNeed to connect natural harvesting, farms, and processing sitesSource Lot
Distinction between traditional harvesting and commercial cultivationProduct story and supply structure may be misleadingHarvest Method
Contract procurementMOQ · Exchange Rate · Inventory RiskContract
Repurchase not reflectedLack of demand verification for new premium grainsBuyer Evaluation

The USDA verifies that Northern wild rice is produced not only in natural waters but also in created flooded rice paddies. Therefore, if a supply contract accepts only simple wild rice without verifying the production method, Source Intelligence is lost. ( ARS )

In addition, as the USDA releases reports on new pathogens in Northern wild rice in 2025, disease management is not automatically mapped to disease names of common rice. ( ARS )

10. Farmer RFQ & Collaboration Model

RFQ Type

Public Registration

Verify/NDA

Procurement of naturally harvested raw grainsSpecies · Region · Source TypeSupplier, quantity, price
Procurement of cultivated raw grainSpecies · Farm · Harvest SeasonFarm, Volume, Unit Price
Import purchaseCountry of Origin · Product · SpecMOQ · CIF · Contract
Regular supplyProduct · Supply CycleActual quantity and unit price
Whole GrainSpecies · ClassificationLot · Price
Broken GrainParticle size and usesPrice · MOQ
Paching raw materialsProcess condition, color, scentProcess conditions/Test reports
Mixed grainsMixing SpecPrice and blend
HMRProduct TypeCooking Test · MOQ
Soup ingredientsWhole/BrokenSample · Cookability
salad ingredientsCooking/refrigeration typeDelivery conditions
Dining & HotelProduct type and country of originVolume, Price, Cycle
School mealsSafety and cooking methodsTest Report · Delivery Date
OEM·PBProduct conceptRecipe · MOQ · Contract
domestic test cultivationSpecies · Region · Research PurposeSeed · Water · Production Cost
Seed supplySpecies · Seed formGermination · Seed Lot
Technology demonstrationAquatic cultivation, harvesting, and processingTest Dataset
Research cooperationSpecies·Diseases·Water Level·ProcessingConfidential materials
exportProcessed Products · Target CountriesHS · Price · Certification
Comparison of Domestic and Imported ProductsIdentical Product SpecCost · Lead-time · MOQ

Verified/NDA:  Actual Producer · Harvesting Organization · Natural Water Source · Farm Details · Importer · Processing Facility · Quantity · Actual Unit Price · MOQ · Certificate · Lot · Sample · Filing Process · Contract Terms · Freight · Delivery Date · Claims · Repurchase

RFQ Runtime:

RFQ Registration → Species/Source Verification → Supplier Verification → AI Match → Sample → Quality/Cooking/Processing Testing → Negotiation → Contract → Production/Import Securing → Lot → Processing → Delivery → Inspection → Buyer Evaluation → Repurchase

11. RFQ Request First

① Need Products & Materials

Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.

Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching

Register


② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)

Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.

Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching

Register


③ We are looking for domestic and international buyers. (Need Buyers)

Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.

Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching

Register

 

Contact : mail@markethub.org

Version History

Version

Main contents

situation

v1.0Plant·Species·Aquatic Production·Source Type·Patching·Processing·Import·RFQ Basic Structure Registrationcomplete
v1.1Verification of raw data for domestic production, current HS, importing country, customs clearance volume, and priceexpected
v2.0Detailed quality standards by Wild/Cultivated, Whole/Broken, Parching, and HMRexpected
v3.0Overseas Production/Extraction Tissue – Exporter – Importer – Processing – Buyer Verified Container Combinationexpected